Job Summary:
We are looking for a sharp and creative Head of Marketing with significant experience in the tourism industry and a proven track record in international markets to be based in Arusha in Tanzania. You'll shape our marketing strategy, lead initiatives to boost brand visibility, plan innovative digital campaigns, and strengthen our position in the industry - while ensuring everything aligns with our vision.
Key Areas of Responsibility:
Integrated Marketing Strategy: Develop and implement a holistic marketing strategy that encompasses digital, offline, and experiential marketing to maximise brand impact
Campaign Management: Lead the planning, execution, and performance analysis of branding, marketing, and promotional campaigns, ensuring they meet business goals and deliver measurable results.
Content Marketing & Employer Branding: Lead the development of compelling content across digital and social platforms while partnering with HR to enhance the employer brand, positioning Flying Odyssey as an attractive and inspiring workplace.
Strategic Partnerships & Event Marketing: Cultivate strategic partnerships with local businesses, travel influencers, and bloggers to create cross-promotions. Innovatively showcase the brand at international travel expos through VR/AR experiences
Customer Experience & Loyalty programmes: Design and champion customer-centric marketing initiatives that enhance the customer journey, building brand loyalty through targeted loyalty programmes and personalised engagement
Budget Management: Manage the marketing budget with a focus on optimising resource allocation to maximise ROI across all campaigns and initiatives
Team Leadership & Development: Inspire, lead, and mentor a high-performing marketing team, fostering creativity, collaboration, and growth within the department
Performance Reporting & Analysis: Provide actionable insights based on regular reporting on campaign performance, brand health, and the impact on sales and revenue growth
Crisis Communication: Develop crisis communication strategies to ensure timely and effective responses during challenging situations
Sustainability and Impact: Promote our commitment to sustainability and ethical practices in all marketing efforts, differentiating the brand in the eco-conscious travel market
Mandatory Skills and Qualifications:
Bachelor’s degree in Marketing, Business Administration, or relevant field
Minimum 10 years of marketing experience in the tourism industry, with significant exposure to global markets
Strong leadership skills and experience in team management
Expertise in digital marketing, including SEO, PPC, social media, and content marketing
Excellent communication and interpersonal skills
Proficiency in analytics tools and performance metrics
Fluent in English; proficiency in additional languages is a plus
Desirable Skills:
Master’s degree in Marketing or related field
Experience in eco-tourism or adventure tourism industry
Familiarity with the East African tourism market
Creative and innovative thinker
Proficiency in Swahili is a great plus
Behavioural Skills:
Strategic mindset with the ability to make sound decisions based on data
Collaborative team player
Strong ethical judgement and professionalism
Resilient and adaptable to evolving priorities
Exceptional problem-solving skills
Benefits:
Competitive salary aligned with international standards
Health insurance
One month of annual leave
Complimentary balloon rides in the Serengeti
A vibrant and enjoyable work environment
Why Work With Us
We are Purpose-Driven: We’re passionate about creating unforgettable experiences, championing sustainable tourism, and preserving the Serengeti, ensuring your work has a real and lasting impact
Supportive Culture: We believe magic happens when we collaborate and work as a team - just like our balloon rides! Our culture fosters a sense of belonging where work is fun and not a mundane boring chore
Career & Personal Growth: We provide our team ongoing learning, mentorship, and clear paths for advancement, ensuring everyone has the opportunity to grow
Competitive Compensation: We offer competitive pay, great perks, and benefits that prioritise your well-being, because when you thrive, so do we!
Respect, Recognition and Reward
We will not shy away from appreciation, awards and rewards. Our team members will be rewarded through bonuses contingent with the company’s sales, turnover and growth
How to Apply:
Please submit your CV and a statement of purpose detailing your experience and why you would be a good fit for Flying Odyssey.
For quick and easy application, fill in the JOB APPLICATION FORM or send us an email to suzan@flyingodyssey.com